Google Rolling Out New Smart Display Ads

Starting today, Google’s rolling out their new “Smart Display Ad” system to advertiser accounts.

This is one we’re particularly interested in, display campaigns can be complex, time consuming and require a lot of testing. This new “Smart” system could potentially help reduce the workload for account managers and also improve ROI.

In a nutshell, Google has built a system that in theory is able to dynamically analyse display campaign data and then use this data to auto-optimise display campaigns. They’ve already got a similar system in place on the search side called “Conversion Optimiser”, we’ve seen this work well and are hopeful that Smart Display Ads are also effective.

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